Adoreum and Future Laboratory joined to explore “The Chemistry of Connection : Creating Positive and Impactful Value from Network Communities”. The paper’s author, Martin Raymond, Futurist, Journalist and Co-Founder of The Future Laboratory.
The paper does double duty. Naturally it addresses the importance of human connection from an individual networking perspective – Adoreum’s CEO Marcus Watson must have felt all eyes on him during the section on the types of people in the network, a more accomplished and committed “matcher” you will not find – however it also provided a road map for brands and how they communicate.
It is essential for brands to put ‘community first’ if they are to understand their target consumer needs and to maximise outreach by tapping into those network opportunities – more effective and much more efficient. Helpful brand examples are peppered throughout.