INSIGHTS

WE DEFINE MODERN AFFLUENT CONSUMERS AS A GLOBAL COMMUNITY WHO MAKE DISCRETIONARY PURCHASES ON PREMIUM PRODUCTS AND SERVICES THAT BOOST THEIR CULTURAL CAPITAL.

WE DEFINE MODERN AFFLUENT CONSUMERS AS A GLOBAL COMMUNITY WHO MAKE DISCRETIONARY PURCHASES ON PREMIUM PRODUCTS AND SERVICES THAT BOOST THEIR CULTURAL CAPITAL.

They are rewriting the definition of words such as “status,” “exclusivity” and “luxury” and will, in our opinion, become the most important audience for brands with, or looking to build, a premium proposition. As the Modern Affluent’s wealth grows, so will their spending power and their influence.

THEY SIT BETWEEN THE MASS CONSUMER AUDIENCE AND THAT OF THE HIGH NET WORTH INDIVIDUAL.

We believe they constitute a prime focus for any luxury brand looking to deliver a more mass premium offering or a mainstream brand looking to increase its premium footing.

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